Do You Make These 8 Costly Mistakes When Buying Promotional Products?

Imprinted advertising specialties are ideal low cost promotional gifts for prospects, employees and clients. When used properly, promotional products can keep your name in front of your prospects when they will be planning to use your services or products. Imprinted ad specialty gifts can also help earn you referrals and promote your brand and message. In fact, specialty advertising can be among your lowest cost per impression method of advertising and yield substantial returns on investment for your advertising dollar.

However, in over 24 years in the promotional products industry, I have seen the same mistakes being made time after time that end up costing hundreds, if not thousands, of dollars. Here are the top 8 mistakes to avoid when ordering promotional products for a trade show, direct mail campaign, or for any other event. How many of these mistakes have you made?

1) Avoid Unnecessary Set ups Charges: When setting up any imprinted order, from catalog printing and business cards to advertising specialties, there is considerable time needed upfront to set up the presses.

With advertising specialties, many times there are jigs that need to be prepared which hold the item in place, ink colors that need to be tested, trial runs to make sure the colors and inks are correct, etc. These steps can take as much as 30-45 minutes or longer on many jobs, so most advertising specialty orders have a setup charge fee to help defray these costs. For the customer who continuously places a minimum reorder for the same product, they can often be hit with setup charges several times a year, as some jobs require a setup charge on each order, whether it is a reorder or not. Be prudent and anticipate supply so that you only have to pay for setup costs one time, easily saving you hundreds of dollars per year.

2) Order Sufficient Quantities to Reach the Next Price Level: Most promotional products have quantity price breaks; the more one orders, the lower the price per piece. By ordering a quantity that takes pricing to the next level, a company can save 10-15% on an order-often paying for itself in the long run.

3) Use As Few Colors As Possible on Imprint: In order to silk screen or pad print a promotional item, each color is placed onto the material with an impression, using either a screen or a cliché. One color is run through the screen onto the item, then, when the ink is dry, the next color is run through a separate screen. Each passing of the ink is a separate step or operation, which takes time and adds to the cost of the item.

Many companies of all sizes have two logos available for advertising: one is often a one-color logo for yellow page ads and black and white forms; the other is a multi-color logo for printed material. Depending on the usage of the item, the cost per piece, as well as the recipient, many companies can save extra run charges by using their one color version of their logo (or having one designed for your company).

I have seen instances where a client has insisted on using a five color imprint on a $2.00 plastic promotional item, such as an imprinted water bottle or tote bag-thereby adding as much as $3.00 in costs. In these times of increased scrutiny over expenses, a simpler one-color logo can save your company money without diminishing returns.

4) Plan in Advance to Avoid Rush Charges: A typical production facility schedules it print runs weeks in advance. Some try to imprint all water bottles on one day, all key tags the next day, etc – in order to optimize production. Other factories schedule around imprint colors-so they try to run all jobs that require Royal Blue ink on one day, black ink imprints another day, etc – to avoid ink clean up time and to reduce down time.

When a rush order comes in, in order to move one job ahead of others, production changes must be made at the factory or plant. Although rush orders for imprinted products are becoming commonplace, they tend to require additional service and time, thus requiring a rush charge of 10-25% or more. If you can plan accordingly, this is one of the easiest ways to dramatically reduce costs of promotional products.

5) Check Proofs Carefully to Avoid Errors: As the saying goes, haste makes waste. When a company receives a proof, be sure to completely look over the details-which usually spell out the ink colors, location of the imprint, ship to address, in-hands date, as well as the actual imprint and imprint position. Do not assume everything is correct with a cursory glance (or you might be cursing under your breath after receiving an order printed incorrectly). This is the final opportunity to correct any errors before production begins. Once a proof has been signed and the print job is run, changes will mean having to re-print the job, which will incur additional costs.

6) Ship by Ground to Avoid High Freight Charges: Rush orders and rush shipments are getting to be an everyday occurrence in the advertising specialty business, as many clients have last minute events or simply forget to order promotional products for events. However, with the constant rise in shipping rates, shipping by air can add significant costs to any order.

7: Avoid Dimensional Weights When Possible: On rush orders that must ship by air, try to avoid ordering promotional gifts that are bulky, such as water bottles, as they tend to go by dimensional weight, rather than actual weights. Most freight companies charge dimensional rates for large boxes that have little weight, as they fill up their trucks or planes more quickly than smaller boxes. Imprinted tote bags and flat items which stack better without wasted “air space” tend to be more cost effective – especially when shipping by air.

8: Avoid Irregularly Shaped Items for Direct Mail: When planning your promotional marketing campaign, it is wise to determine how the products will be distributed and plan accordingly. I have been involved with too many campaigns where the client was originally planning on handing out the promotional items at a trade show, but decided to send them out by mail afterward. Direct mail gifts are a great way of reaching your potential customers when planned in advance, as you can find promotional items that are lighter in weight, ship flat, come in a protective gift box and that don’t require special handling or packaging. However, when thrown together at the last minute, many companies find they are spending as much for a shipping box or package than they spend for the actual item itself.

With a little advanced planning, any company can easily save 10%-25% on their promotional products. Sometimes an item that is slightly more expensive than another, but ships flat and is lighter may actually save you money in the long run. Perhaps finding a factory that is closer to the convention center or fulfillment center can also save you on freight costs. Talk to your promotional products solutions provider about these, and other, ideas to save you money. The best solutions providers will be looking for ways to maximize your promotional products budget y asking questions to determine the best options for your event or promotional campaign.

What Choices are There for Promotional Products?

Promoting your business is important. If no one knows about your business, it will not be very successful. One way to effectively promote your business is by offering promotional products. Promotional products get your business’s name out to the public while giving them a useful product that will remind them of your business’s name over and over.

What choices are there for promotional products? There are hundreds of choices. Here are some of the more popular ones.

Writing instruments – Ballpoint pens, pencils, highlighters, permanent markers, and other writing instruments are some of the most popular promotional products for a good reason. They are inexpensive, easy to distribute, and appreciated by the recipients.

Apparel – Another popular promotional product is apparel. Baseball hats, t-shirts, golf shirts, even boxer shorts can be imprinted with your company’s logo and information, and those who wear the promotional items become a walking billboard for your company.

Refrigerator magnets – A good quality refrigerator magnet can stay on someone’s refrigerator door for years. These inexpensive promotional products can often be in a shape that reflects your business such as a light bulb if you are an electrician or a coffee mug if you own a café.

Calendars – A calendar is a whole year of advertising in just one product. Your companies name and contact information will be displayed for twelve months and looked at just about every business day.

Coffee mugs – Most people need a cup of coffee to get them going in the morning. Ceramic coffee mugs and travel coffee mugs are promotional products that get used by their recipients frequently. In addition to coffee mugs, other types of drink ware such as beer mugs or water bottles are popular choices, too.

Golf balls – If you’ve got an upscale clientele that appreciates a good 18 holes, then promotional golf balls with your company’s logo on them are appropriate promotional items.

Mouse pads – You can fit all of your company’s pertinent contact information on to a mousse pad and still have room for your logo or an attractive picture. One of the best things about promotional mousse pads is that the recipient will always know exactly where to find your information – right next to his keyboard at all times.

Automotive products – Car sun shades, ice scrapers, key chains and other products associated with cars make useful promotional products.

Toys – mini cube games, yo-yos, flying discs, beach balls, even poker chips all make fun and interesting promotional products.

Desktop items – Notepads, sticky notes, picture frames, pencil cups, and other items that are useful on the top of a desk are promotional items that the recipient will look at every time he sits at his desk.

Disposable cameras – One time use cameras can be made into promotional items by having their exterior promote your business. They can even have pre-exposed message strips on the bottom of each frame of film so that when the pictures get developed, your company’s message will be displayed on each one.

This is a just a sampling of the most popular promotional products available for businesses to use to get their name in plain view of their customers each and every day.

The Basics of Promotional Products

Promoting through promotional products is a way of advertising companies or products with intent of gaining them exposure. This exposure is spread by means of various imprinted promotional products, or what are also referred to as advertising specialties and/or identity products. These products are issued with full intent on gaining prominence for that particular company. Once this is attained, success is assuredly underway. And, as a universal desire, success is what any company is after.

Before achievement comes though, one must become aware of why promotional items are instituted and just exactly what their purposes are.

Purposes and Uses of Promotional Items:

In terms of concreteness, promotional items can be used individually or incorporated with other various media in rudimentary, effective or creative fashions. Business gifts, employee relations, orientation programs, corporate communications, incentives (for work, safety programs and purchasing) and trade show handouts are just a few of the many options promotional items are used for. The most commonplace uses attempt and usually go above and beyond in terms of gaining reactions and responses to, for example, filling out a research form or participating in a survey.

Eclecticism is the monster at work in the promotional product world. But it’s a monster all too positive and beneficial for any company’s interests or specifications. Literally, promotional items are the most varied, both in terms of tangibility and usability. Companies take full advantage of this to push anything and everything forward to a path paved with success.

Yet, a company’s needs may vary, and hence, different promotional products will be selected. The primary types of promotional items can be divided into four categories.

Promotional Item Categorized:

  1. Promotional Products– Include business gifts, awards and commemoratives
  2. Advertising Specialties– Are imprinted products given away for free.
  3. Loss Leaders– Involve imprinted products sold for a cost and can provide free advertising.
  4. Premiums– Imprinted items given as incentive for some action

With an awareness of the different promotional items that are available, outlining their possibilities is important in being able to select an item most beneficial for one’s company.

Etcetera, Etcetera, Etcetera:

Promotional items can vary greatly. Based off a client’s purposes, specifications and style requirements, the options are almost endless when selecting promo items. Items such as pens, tote bags, desk organizers, water bottles, coffee mugs, t-shirts, calendars, calculators, key chains, bumper stickers, labels and so on are all possible and available. The list can go on for quite a while as thousands upon thousands of promo items are currently offered worldwide.

Clearly, whether one’s promo needs are obscure or basic, anything is within reach; even custom promotional products are accessible through certain providers where their specialty is fine-tuned tailoring to meet, and even exceed, any business’s needs.

Why Opt For Promo Items?

Keeping personal needs in mind, you’re probably curious as to why promo items are used so often to push businesses ahead. Also, you’re wondering if promotional motions are for you. Your inquires are understandable and both the answers you seek are simple. Promo items are proven to work and the benefits interwoven are limitless. Any business will profit, considerably.

Actually, along with cost benefits, promotional items top off and heighten effectiveness for one’s business. One reason that attributes to elevated success is that it’s possible to narrow down and hone in on specific demographics and target markets; being able to select a promo item based off your target audience is essential to excelling and maintaining continued success.

Secondly, and even better, specific promo items can have long “advertising-life.” This prolonged advertising-life applies to items such as coffee mugs or calculators. These two run-of-the-mill promo items are used daily and thus constantly imprints a company’s name, logo or message into users’ brains, as well as everyone else within eyeshot. This is profitable ten-fold simply because you’re gaining multiple amounts of exposure all through one item and one payment.

Promotional products are understandably a wise investment. They’re relatively inexpensive, can be tailored and prove to be quite worthwhile. So what are you waiting for? Promote your business through promotional items today and start viewing your business through even more successful lenses.

How To Select The Right Promotional Product

Every business wants to enjoy the high position in the business arena. They should have the highest number of sales, huge profit margin, the best resources, and the dependable employees. All these factors contribute to make your business a hit. Apart from these factors, there is one more factor which plays a crucial role and that is promotional product. Promotional products should be effectively used to build business strategies, consolidating business identity, reinforcing your corporate message, and boosting sales promotions. You can achieve all these activities easily by using promotional products. There are innumerable promotional products available in the market but you have to be careful while selecting the best one from the lot

Promotional products should be selected according to your business genre and needs. If you are into leather business, then gifting promotional umbrella won’t be a wise decision, instead gift promotional pen in a leather case. By this recipients will be able to relate that product with your business nature. Your chosen promotional products should easily solve your purpose of marketing and advertising. It is an open fact that, no marketing and advertising campaign is complete without promotional products, so make sure you buy the best and the most suitable one. Many companies think that to attract more people and eye balls, you should buy an expensive promotional gift. This is completely wrong, as your promotional product should be useful rather than being expensive.

Choose promotional products keeping recipients in mind too, as you can’t afford to give promotional pen to CEO of a company. For him you should buy products such mugs, USBs, and keychains. They might sound repetitive and clichéd gifts but they work better. This doesn’t mean promotional pens shouldn’t be gifted to anyone. You can gift them but to a certain section of audience. Majority businesses indulging in marketing and advertising campaigns try to use promotional products effectively for achieving short-term goals along with long-term goals. This is the beauty of promotional products; they can be used in varied occasions for various purposes. We at Click Promo Gifts duly understand that you business means a lot to you, so for that purpose we provide a wide range of promotional products.

Click Promo Gifts is the UK based supplier housing approximately every type of promotional products. There is not a single product which is not available with us. At our website you can find each and every type, design, style, and colour of promotional products. You can use our promotional products for boosting your business sales, increasing profits, and managing internal resources too. To know more about promotional products, promotional items, and promotional gifts visit