Marketing Promotional Products

There has been a lot of hue and cry lately on promotional product marketing. Many companies have been resorting to this marketing strategy to boost sales and to create brand awareness. This is bringing the costs of advertising campaigns significantly down. But, what makes gifting promotional products a better option than print or TV advertisement?

Strengths of Promotional Products
The reason why promotional gifting has become the order of the day lies in its strengths –

Targetability: As compared to other advertising alternatives, promotional products work well when the target audience is specifically defined. In traditional mass media (television advertising, newspapers, magazines, etc.), the target audience is not specific. But this is not so for promotional product marketing and that is why promotional products are able to generate early responses than other advertising alternatives. Take for instance if one wants to market hair oil for bald men. Distributing hair oil as gifts at trade shows and other events will attract bald men. One can note down their contact details or ask them to fill a form for gathering their contact information. In this way target specific database for that locality is ready. Similar exercises in other localities can help collecting important data significantly. Achieving the same objective via a print ad would have been quite difficult.

Greater Impact: Promotional products make a greater impact on the minds of the customers. Unlike TV advertisements that skip from the mind in a while, a promotional product stays with the customer for a longer time. They are viewed time and again, are talked about and also carried to places. Take for instance promotional apparel. People sporting promotional apparel will carry the company’s name to all places where they go to. Thus, promotional product is unbeatable when compared to other advertising methods in terms of impact.

Flexibility: Another major advantage of using a promotional product is its flexibility. They can be used at several opportunities whether it is a felicitation ceremony, a trade show, a product launch or a sales meeting. Not only that they can be distributed on a number of occasions, they can be gifted to number of people like employees, customers, clients, etc.

Easy Customization: Whatever be the occasion or whosoever the recipient be, promotional products can be customized easily. There are companies that are solely engaged in manufacturing promotional products. One can contact such companies and can customize their promotional products as per their wish. For example, if you have selected promotional apparels, then you can select color, fabric, design, etc, as per your choice. For other occasions, you can change the color or the item completely.

This is not all. Using promotional products turns out to be an economical affair when compared to its benefits and other traditional advertising methods.

When To Use Discount Promotional Products

If you’re looking for a way to run a successful marketing campaign without dishing out buckets of cash, discount promotional products could be your magic bullet. Discount promotional merchandise gives your company the benefits of traditional marketing, without the ludicrous expenses to subtract from your bottom line. On top of obvious price benefits, cheap promotional products do a better job of captivating your customers in the first place.

Suppliers of discount promotional items are making it easy for any size business to gain huge amounts of exposure on a shoestring budget. If you’re looking to maximize your return on investment through a truly effective marketing medium, look no further than discount promotional merchandise.

Getting Through to Everybody With Discount Promotional Items

In the past, the high cost of marketing meant that companies had to be selective about which markets they were targeting. If they picked the wrong one, they were out of luck. A big benefit of discount promotional products is that they allow you to get your message out to everyone who needs to hear it. Because promotional products can be so inexpensive, companies can afford to place bulk orders for widespread distribution to multiple markets.

What this ultimately means for you is more freedom, more versatility, and more publicity. Leveraging this extensive brand-building potential without paying extra for it gives you better results all around. As discount promotional products give you blanket coverage across wide demographics, you’ll better your chances of reaching qualified prospects.

Did Someone Say Tradeshow Giveaways?

You simply can’t go to a tradeshow without encountering heaping piles of discount promotional merchandise. It seems that many companies have already figured out that discount promotional products make for great giveaways because they do what’s necessary – get your company’s name out there to as many people as possible.

It wouldn’t be a great idea to stock up on gold-plated scepters with diamond-studded logo inlays for your trade show booth, so you’ll have to settle for the next best thing. Discount promotional items like pens, calendars, note pads, magnets, and keychains are all useful items that won’t cost you a fortune to order. Handing these items out to every person you see will help you win new customers.

Discount Promotional Items as a Gift-With-Purchase

If you sell a lot of product, finding a way to reward your buyers could prove to be a daunting (and outlandishly expensive) task. If you use discount promotional products, you’ll find that this is no longer the case. Packaging your product with a simple bonus item like an imprinted stress ball or an affordable USB flash drive is a great way to boost your sales.

People love free stuff. Even if your gift-with-purchase is a cheap promotional product that costs no more than a dollar or two, customers will still appreciate it. They’ll take it as a token of your appreciation and a demonstration of your commitment to their satisfaction.

Arm Guerilla Marketers With Discount Promotional Products!

If your company utilizes guerrilla marketing tactics, discount promotional items are a must-have for your arsenal. These promotional products have a variety of uses for this type of marketing, but all come with the advantage of being highly interactive and unique. Used in conjunction with other guerrilla strategies, discount promotional items can help fuel an attention-grabbing campaign.

Guerilla marketing is all about getting hands-on and in-your-face. Sometimes, even that isn’t enough to recruit new customers. Leaving your audience with a physical product they can take home is one of the best ways to build your brand and make your message stick. If your campaign requires a lot of items for a lot of people, discount promotional products will make it doable.

Maximize Results, Minimize Costs … Today!

Plain and simple: discount promotional products give you more for your money. If you’re in need of widespread publicity, an inexpensive promotional gift, or a way to augment your guerrilla marketing, choose discount promotional merchandise.

Top 10 Promotional Products

Promotional products have been in use for quite some time now. They have become one of the most popular promotional strategy and marketing technique. Promotional products encompass in themselves an unimaginable number of products. Well every product has its own set of advantages there are some promotional products that continue to be on the top for certain reasons. Here are the ten most popular promotional products in the business.

Promotional pens make for one of the best promotional products in the business. They have been in use for a very long time now and make their appearance almost everywhere. They might sound clich├ęd but the fact remains that they enjoy a wide reach and exposure. Promotional pens are a cost effective way to get your message across.

Another very popular promotional product is promotional mugs. With the great printing area they offer they ensure that your message stands out. The excellent printing area allows you to use larger fonts and large sized images that can get you all the attention.

One of the cheapest promotional products in business is promotional keyrings. They have the potential to put your brand name everywhere whether in the office or at home. This small sized product by the virtue of its functionality can get you great results.

If you seek to get your message out on the streets then promotional umbrellas are the best option. Be it rains or sunshine your message will be in notice forever. Available in a wide variety of designs they make for an excellent promotional product.

A great way of getting your brand at conferences is conference folders. They are one of the best promotional products in the business that ensures that your brand is present at every seminar, conference, meeting or a like event.

If you want to get your brand noticed throughput the year then there is no better way to do it than with promotional calendars. Economical and effective they offer a wide array of benefits on the same platter.

Ensure that your brand keeps going constantly with time through promotional clocks. We all need to keep a check on time for various purposes and this is the reason why promotional clocks serve as a constant reminder for your brand.

A great way to get your brand right at the desk of your clients is through promotional mouse mats. They serve as a constant reminder for your brand. In an era where even the most powerful medium can’t keep your brand upfront for a long time, promotional mouse mats do that effectively.

Get your message noticed everywhere be it in the office, at the conference or on the move with conference bags. They are the ideal choice if you cater to a high-end audience. They will do all the walking and talking for your brand without you having to do anything about it.

Get your audience wear your message with promotional t-shirts. They are a great solution to all brand awareness requirements.

For all these promotional products and much more log on to online stores.

Promotional Products – Seeking the Lowest Price Can Be Very Costly

Are you the type of promotional product buyer that always looks for the best price and thinks you got the best deal? Do you scour the internet for ads looking for the” guaranteed best price”. Then, do you go out and get multiple quotes from numerous suppliers and take time to compare them so that you get the “best price”. Finally, after all that work you probably feel great having squeezed that last penny out of the market through this intense effort to save your company money. What an accomplishment and achievement in cost savings. Or is it? Actually if you are one of these buyers in essence or merely a hybrid of the type, you will be shocked to realize that you probably did not get the best deal for your company. Price is only part of the story in getting the best deal when buying promotional products or promotional gifts. There is something more important than just price if you really want the best deal when buying promotional products. It is called value. But value and price are same thing right? No, price is only one part of the equation that makes up value. That is why no matter whether you think you got the best price, if that was your sole and overwhelming goal, you probably did not get the best value and thus you did not get the best deal for your company.

To get a better understanding of this important distinction let’s explore these two terms: value and price as they apply to purchasing promotional products. We will start off with my explanation that price is only one component of value. What are some of the other possible components when seeking out the best value that might make your “guaranteed best price” adventure not seem like such a good deal for your company after all. There can be numerous things that comprise a great value in buying promotional products. But here are three important basics that should be the part of any value consideration: service, creativity, trust and product quality. Remember all that work that you did looking through catalogs, both paper and electronic, to find the best product at the lowest price. It was a waste of yours and the company’s time and money. Sure you can do some looking and browsing doing some brainstorming for some semblance of ideas for a promotion but anymore than that is a waste. A really experienced marketing professional promotional product supplier, not a customer service or account manager from some online website with their “guaranteed lowest price offer” peddling the cheapest pen or plastic product, can provide you with the creative product ideas from quality manufacturers that you seek for your promotion. Moreover the good companies will not even charge you for this valuable service. Now keep in mind I am talking about professionals who will ask you important questions about your company’s promotion such as: what are your goals for the promotion? Who is your target audience for the promotion? How will the promotional products be distributed and on and on? If they just ask you questions about quantity and price per product they aren’t marketing experts like so many online web company’s with their “guaranteed best price” claim to be. More likely they are just customer service representatives peddling the latest chachka with no real understanding of your promotion or marketing needs necessary to make it a success.

A good creative promotional product supplier has the search technology to enable him or her to utilize their marketing experience and knowledge, along with the information you provide them from their questions about your promotion, to quickly identify the optimum product or products to achieve your promotional goals. Moreover, they will seek to find that product that will get you the best return on your marketing investment. You need only refer to a previous article I wrote: “Super Promotional Products-The Multiplier Effect” to realize that all promotional products are not created equal. In that article, I use the example of a client who insists on giving out some inexpensive items like pens at a trade show which are one dimensional promotional products in nature in that they generally only influence the recipient of the promotional giveaways. However, I went on to point out in the article that if the company had chosen to give out say a custom imprinted tote bag with their company logo and booth number imprinted on it that it would be seen by many attendees of the trade show and thus drive traffic to the company’s booth. This kind of choice in promotional products produces a far greater return on investment than the other one dimensional type of products like say a pen. This is an example where a knowledgeable promotional product professional can really drive the value of a promotional product choice. Get in touch with a good promotional product marketing consultant and he will show the way to finding true value which is always better than the ” guaranteed best price”.