Top 10 Promotional Products

Promotional products have been in use for quite some time now. They have become one of the most popular promotional strategy and marketing technique. Promotional products encompass in themselves an unimaginable number of products. Well every product has its own set of advantages there are some promotional products that continue to be on the top for certain reasons. Here are the ten most popular promotional products in the business.

Promotional pens make for one of the best promotional products in the business. They have been in use for a very long time now and make their appearance almost everywhere. They might sound clich├ęd but the fact remains that they enjoy a wide reach and exposure. Promotional pens are a cost effective way to get your message across.

Another very popular promotional product is promotional mugs. With the great printing area they offer they ensure that your message stands out. The excellent printing area allows you to use larger fonts and large sized images that can get you all the attention.

One of the cheapest promotional products in business is promotional keyrings. They have the potential to put your brand name everywhere whether in the office or at home. This small sized product by the virtue of its functionality can get you great results.

If you seek to get your message out on the streets then promotional umbrellas are the best option. Be it rains or sunshine your message will be in notice forever. Available in a wide variety of designs they make for an excellent promotional product.

A great way of getting your brand at conferences is conference folders. They are one of the best promotional products in the business that ensures that your brand is present at every seminar, conference, meeting or a like event.

If you want to get your brand noticed throughput the year then there is no better way to do it than with promotional calendars. Economical and effective they offer a wide array of benefits on the same platter.

Ensure that your brand keeps going constantly with time through promotional clocks. We all need to keep a check on time for various purposes and this is the reason why promotional clocks serve as a constant reminder for your brand.

A great way to get your brand right at the desk of your clients is through promotional mouse mats. They serve as a constant reminder for your brand. In an era where even the most powerful medium can’t keep your brand upfront for a long time, promotional mouse mats do that effectively.

Get your message noticed everywhere be it in the office, at the conference or on the move with conference bags. They are the ideal choice if you cater to a high-end audience. They will do all the walking and talking for your brand without you having to do anything about it.

Get your audience wear your message with promotional t-shirts. They are a great solution to all brand awareness requirements.

For all these promotional products and much more log on to online stores.

Promotional Products – Seeking the Lowest Price Can Be Very Costly

Are you the type of promotional product buyer that always looks for the best price and thinks you got the best deal? Do you scour the internet for ads looking for the” guaranteed best price”. Then, do you go out and get multiple quotes from numerous suppliers and take time to compare them so that you get the “best price”. Finally, after all that work you probably feel great having squeezed that last penny out of the market through this intense effort to save your company money. What an accomplishment and achievement in cost savings. Or is it? Actually if you are one of these buyers in essence or merely a hybrid of the type, you will be shocked to realize that you probably did not get the best deal for your company. Price is only part of the story in getting the best deal when buying promotional products or promotional gifts. There is something more important than just price if you really want the best deal when buying promotional products. It is called value. But value and price are same thing right? No, price is only one part of the equation that makes up value. That is why no matter whether you think you got the best price, if that was your sole and overwhelming goal, you probably did not get the best value and thus you did not get the best deal for your company.

To get a better understanding of this important distinction let’s explore these two terms: value and price as they apply to purchasing promotional products. We will start off with my explanation that price is only one component of value. What are some of the other possible components when seeking out the best value that might make your “guaranteed best price” adventure not seem like such a good deal for your company after all. There can be numerous things that comprise a great value in buying promotional products. But here are three important basics that should be the part of any value consideration: service, creativity, trust and product quality. Remember all that work that you did looking through catalogs, both paper and electronic, to find the best product at the lowest price. It was a waste of yours and the company’s time and money. Sure you can do some looking and browsing doing some brainstorming for some semblance of ideas for a promotion but anymore than that is a waste. A really experienced marketing professional promotional product supplier, not a customer service or account manager from some online website with their “guaranteed lowest price offer” peddling the cheapest pen or plastic product, can provide you with the creative product ideas from quality manufacturers that you seek for your promotion. Moreover the good companies will not even charge you for this valuable service. Now keep in mind I am talking about professionals who will ask you important questions about your company’s promotion such as: what are your goals for the promotion? Who is your target audience for the promotion? How will the promotional products be distributed and on and on? If they just ask you questions about quantity and price per product they aren’t marketing experts like so many online web company’s with their “guaranteed best price” claim to be. More likely they are just customer service representatives peddling the latest chachka with no real understanding of your promotion or marketing needs necessary to make it a success.

A good creative promotional product supplier has the search technology to enable him or her to utilize their marketing experience and knowledge, along with the information you provide them from their questions about your promotion, to quickly identify the optimum product or products to achieve your promotional goals. Moreover, they will seek to find that product that will get you the best return on your marketing investment. You need only refer to a previous article I wrote: “Super Promotional Products-The Multiplier Effect” to realize that all promotional products are not created equal. In that article, I use the example of a client who insists on giving out some inexpensive items like pens at a trade show which are one dimensional promotional products in nature in that they generally only influence the recipient of the promotional giveaways. However, I went on to point out in the article that if the company had chosen to give out say a custom imprinted tote bag with their company logo and booth number imprinted on it that it would be seen by many attendees of the trade show and thus drive traffic to the company’s booth. This kind of choice in promotional products produces a far greater return on investment than the other one dimensional type of products like say a pen. This is an example where a knowledgeable promotional product professional can really drive the value of a promotional product choice. Get in touch with a good promotional product marketing consultant and he will show the way to finding true value which is always better than the ” guaranteed best price”.

What are Promotional Products?

Who doesn’t feel happy at the thought of getting a promotional product? That too, if it is free. Free!! The thought of this makes you go for purchasing the product. You may find promotional products in exhibitions, shops, industrial fairs, and trade shows.

What is a promotional product? A promotional product is one that is offered to you (the customer) free in order to build the company brand, to get their company recognized or remembered. A promotional product is a product imprinted with or otherwise carrying a message or the logo of the company. If you like the promotional products good or useful then you tend to tell more people about it. Or you may even go again and buy more products from the shop or trade fair of that particular company. This means that the company has made a lasting impression on you.

Eg. Buy 1 shirt, and get 1 free.

Buy a golf club and get a pair of gloves and a set of balls free.

Buy a Laptop and get an 8 GB USB Flash drive free.

The company needs to make note of one important thing here, while promoting a product. They need to know their target audience well. The company needs to make a feasibility study of their product in the market. They need to know their competitors. What is the market demand for the product? What segment of customers are you targeting?

Here comes a question: How would the company come to know which product is hot in the market or in full demand currently?

Here, the company needs to study the market demand for the product. Does the product already exist in the market? If so, who are the competitors? Which market segment is your competitor catering to? Which market segment should the company target? How can the company create its niche in the market? If the product is not yet launched in the market, how can the company monopolize in it? What is the market demand for such a product?

What are the different types of Promotional Products?

The different types of promotional products are:

o Business Gifts

o Premiums

o Ad Specialties

o Recognition Awards

o Other Identification Applications

1. Business Gifts: Business Gifts or corporate gifts are promotional products given to the customers to build up the business, to recognize their suppliers or customers, and to thank them for their contribution towards the company. (eg. Bags, shirts, leather pouches, clocks etc.). These customers or suppliers are necessarily not a part of the organization. Corporate gifts are personalized or branded with the company logo or with a good message so that it is always remembered.

2. Premiums: Premium gifts are promotional products which are offered as an incentive to produce a specific action. Here you get a free promotional product, only if you buy a product. Premium gifts are value-added gifts. Eg. Buy a Laptop and get 8 GB USB flash drive free.

3. Ad Specialties: These are promotional products given as gifts only to promote the business without you shelling out any money. It is equivalent to viral marketing. Eg. Calendars, wall clocks, key chains, coffee mugs etc.

Here the difference between a premium gift and a Ad Specialty is, in Ad Specialty you are not under any obligation to compulsorily buy anything to get a free item. Here, the promotional product is given free only to spread your company’s name & business.

4. Recognition Awards: These are awards given to the employees in order to recognize their valuable contribution towards the company, for their performance in the company. Eg. Trophies, awards, jewelery etc. The recognition awards are given to the employees who are part of an organization.

5. Other identification Applications: These are other promotional products as gifts which do not fit in any of the above categories like Imprinted Souvenirs, Jackets, Caps, Imprinted Glassware and balloons for promoting your business.

So a promotional product is not only a brand building tool but a necessity to keep or lure in customers. And customer will only come back to the company when he has faith and trust in the company and that he will not be cheated.

Top 3 Can’t Miss Promotional Products – Umbrellas, Tote Bags and Promotional Pens

Companies have limited marketing budgets. Especially during this economic crunch, you have to make the most of your advertising dollars. Promotional products offer a fantastic return on your investment, but you’ve got to choose the right ones. Of course, which promotional product is best depends on the type of promotion you’re running. However, there are a few products that are effective year round for any type of promotion.

No matter how or when you’re using promotional products, the same basic goals apply. For example, you want your promotional products to create brand loyalty and to expose numerous people to your company’s message. There are three promotional products that are absolutely can’t-miss when it comes to making the best use of your marketing budget. Those products are umbrellas, tote bags and promotional pens.

Why are these promotional products the best of the best? Here’s an overview of some of the reasons why umbrellas, tote bags and pens are the ultimate go-to promotional products:

Promotional umbrellas:

  • Umbrellas stand out from other promotional items because they’re less common in the world of giveaways.
  • Logos printed on umbrellas are quite large, which means your company’s name can be spotted from far away.
  • They’re practical and useful, so they’ll find their way into your customers’ everyday life. A product like the Budget Beater 48 Inch Arc Stick Umbrella, for example, conveniently closes down to only 33 inches. It will easily fit in a briefcase.
  • Umbrellas aren’t trendy items. They never go out of style, so you can order in bulk and always keep these great gifts on hand.
  • They have a high perceived value.

Promotional tote bags:

  • Promotional tote bags get carried around all over town. Countless people will see your company’s name and logo.
  • Tote bags are a classic tradeshow giveaway that absolutely everyone loves. Handing out promotional tote bags is a sure-fire way to have the convention goers lined up at your booth.
  • Use them to get in on the eco-friendly trend of “bring your own grocery bags.” To really show your company’s concern for the environment, choose a “green” promotional item such as the 100% Post Consumer Recycled Deluxe Tote Bag.
  • Tote bags will be used for years to come, which makes them a top return on your marketing dollar.
  • Promotional tote bags are a blank canvas for your logo, offering high visibility.
  • Like umbrellas, tote bags are useful, which is an important quality to look for in any promotional product.

Promotional pens:

  • Promotional pens are very affordable, so you can hand out them generously.
  • No one turns down a free pen because everyone needs them.
  • Pens have universal appeal. They’re not specific to a gender or age group.
  • They lend themselves to all sorts of creative uses, and they’ll fit in with any marketing campaign theme.
  • Including a promotional pen along with a gift is an easy way to go the extra mile. For example, they’re perfect for pairing with notepads, padfolios and desk sets.When including a promotional pen with a gift, upgrade to something a bit more special, such as the comfortable Cougar Rubber Grip pen.

Next time you’re gearing up for a new marketing campaign, make your job easier by going with one of these three can’t miss promotional products. Promotional umbrellas, tote bags and pens will always get the job done.