Does Your Business Need the Marketing Power of Promotional Products?

One of the most challenging aspects of managing a business is creating awareness and visibility of your brand amongst customers. In order to connect with those that may be attracted by what your company has to offer, you need to be visible to those prospective customers.

As well as the typical methods of internet marketing and direct mail one of the best ways to increase your brand visibility is through promotional products! However, when going this marketing route, you need to know which form of promotional product is the most suitable for your marketing purposes.

If you are a business with a lot of off-site staff, then you are possibly likely to need printed t-shirts, sweatshirts, hi visibility wear and jackets for your staff. If you are offering a promotional product as a gift then you may choose something more useable like a golf umbrella, mouse mat or mug.

If you are looking to incentivise your labour force then you may think about more expensive corporate gifts that can be personalised for the beneficiary.

What are the purposes of promotional products?

The rationale of giving out promotional products is to enhance brand awareness among your prospective clients whom your competitors are also trying to draw. By giving out promotional products that can be used frequently, you are ensuring that your brand and company name is more evident.

Consumers can be creatures of habit and it can be a tricky prospect to gain their consideration and get them to change their spending habits, or the businesses they deal with. As people become more familiar with your brand, the probability of them parting with their money and buying your products will be more likely than previously.

How do promotional products fit into a more general marketing campaign?

Promotional products can be used to compliment much wider reaching marketing campaigns. These days many advertising agencies have seen the benefit of integrating promotional products into their direct mail or general marketing campaigns.

Some use the branded products as a means to reward important customers, running a restricted promotion where only a definite number of clients will get a special (branded) gift.

A promotional product campaign doesn’t need to be expensive.  Some of the most common and efficient promotional products you see around are pens and mugs, and they are mainly effective because of their own inherent usefulness and because they are things that are used on every day. This is a significant feature of promotional products: They are a physical asset that continues to promote your brand or message on a continual basis.

About our Promotional Products and service

Our committed approach to each and every order we receive sees our customers return time after time. With over 40 years of experience in the industry we have secured dependable relationships with more than 100 manufacturers and suppliers. These long term relationships and our years of know-how allow us to provide a service that is flexible, proficient and dependable.

We are the only business in our industry to show the complete pricing for items on our website: There are no hidden costs when ordering our promotional products. Our transparent pricing structure means that you can book your order completely online and unlike other companies you won’t have to call us to get a price or place an order if you don’t want to, but you are more than welcome to – we are a very helpful and friendly bunch!