Promotional Products – More Than Just Freebies

Promotional items are articles of merchandise used all over the globe for different communication, marketing and selling purposes. The sole purpose of adding a company’s name or logo on any product is to increase its popularity by promotion of its sales through different marketing campaigns and trade fairs. The range of products that can be imprinted for promotional purposes seems infinite. At the low end are ballpoint pens, T-shirts, and calendars.

The high end typically includes such items as golf bags, cameras, and crystal bowls. Common items include t-shirts, caps, key chains, bumper stickers, mugs or mouse pads. Promotional items vary in their cost and size. Generally celebrities are given expensive promotional items at award functions and film festivals. Companies offering such expensive gifts to theses celebrities often ask these celebrities to allow a photo to be taken with that gifted item which they can use for their promotional purposes.

Companies nowadays are striving hard for the promotion of their products. Luxury gifts like handbags and scarves are also gifted by various companies to celebrity attendees in the hope that these attendees will wear these in public thus increasing the popularity of the company and garnering publicity for the company’s brand name. Not only the companies are using these promotional items for their brand promotion but these promotional items are also used in politics to promote candidates and causes. Non-commercial organizations, such as schools and charities are often used as a part of fund raising and awareness-raising campaigns. A prominent example was the live strong wristband, used to promote cancer awareness and raise funds to support cancer survivorship programs and research.

The first known promotional products in the US are commemorative buttons dating back to the election of George Washington in 1789. During the early 1800s there were some advertising calendars, rulers and wooden specialities, but there wasn’t an organized industry for the creation of promotional items until later in the 19th century. Promotional products include different products such as Esher conference bags, Pier Ft pens ,A4 conference folders, Cotton promotional bags, Printed post it notes ,printed umbrellas, optical mouse mats, Tall travel mugs, Silicon grip ball pens, Sparta mugs, spring bottled mugs with about 1500 different colour combinations. Other promotional products include ploy nuclear bottles, Expedition carabineer bottles, and Diaper bags. Started in 2003, Ink Head Promotional Products is the premiere distributor of personalized pens, promotions products and custom coffee mugs. Think of an item and someone can probably put your logo on it. They’re used as giveaways at trade shows and other events, on-pack and in-pack premiums, container premiums, mail-in premiums, door-openers, dealer-loaders, sales incentives, business gifts, contest prizes, direct-mail premiums, and awards. In conclusion, regardless of the size or purpose of your event, promotional products help your guests celebrate and remember it.