What are Promotional Products?

Who doesn’t feel happy at the thought of getting a promotional product? That too, if it is free. Free!! The thought of this makes you go for purchasing the product. You may find promotional products in exhibitions, shops, industrial fairs, and trade shows.

What is a promotional product? A promotional product is one that is offered to you (the customer) free in order to build the company brand, to get their company recognized or remembered. A promotional product is a product imprinted with or otherwise carrying a message or the logo of the company. If you like the promotional products good or useful then you tend to tell more people about it. Or you may even go again and buy more products from the shop or trade fair of that particular company. This means that the company has made a lasting impression on you.

Eg. Buy 1 shirt, and get 1 free.

Buy a golf club and get a pair of gloves and a set of balls free.

Buy a Laptop and get an 8 GB USB Flash drive free.

The company needs to make note of one important thing here, while promoting a product. They need to know their target audience well. The company needs to make a feasibility study of their product in the market. They need to know their competitors. What is the market demand for the product? What segment of customers are you targeting?

Here comes a question: How would the company come to know which product is hot in the market or in full demand currently?

Here, the company needs to study the market demand for the product. Does the product already exist in the market? If so, who are the competitors? Which market segment is your competitor catering to? Which market segment should the company target? How can the company create its niche in the market? If the product is not yet launched in the market, how can the company monopolize in it? What is the market demand for such a product?

What are the different types of Promotional Products?

The different types of promotional products are:

o Business Gifts

o Premiums

o Ad Specialties

o Recognition Awards

o Other Identification Applications

1. Business Gifts: Business Gifts or corporate gifts are promotional products given to the customers to build up the business, to recognize their suppliers or customers, and to thank them for their contribution towards the company. (eg. Bags, shirts, leather pouches, clocks etc.). These customers or suppliers are necessarily not a part of the organization. Corporate gifts are personalized or branded with the company logo or with a good message so that it is always remembered.

2. Premiums: Premium gifts are promotional products which are offered as an incentive to produce a specific action. Here you get a free promotional product, only if you buy a product. Premium gifts are value-added gifts. Eg. Buy a Laptop and get 8 GB USB flash drive free.

3. Ad Specialties: These are promotional products given as gifts only to promote the business without you shelling out any money. It is equivalent to viral marketing. Eg. Calendars, wall clocks, key chains, coffee mugs etc.

Here the difference between a premium gift and a Ad Specialty is, in Ad Specialty you are not under any obligation to compulsorily buy anything to get a free item. Here, the promotional product is given free only to spread your company’s name & business.

4. Recognition Awards: These are awards given to the employees in order to recognize their valuable contribution towards the company, for their performance in the company. Eg. Trophies, awards, jewelery etc. The recognition awards are given to the employees who are part of an organization.

5. Other identification Applications: These are other promotional products as gifts which do not fit in any of the above categories like Imprinted Souvenirs, Jackets, Caps, Imprinted Glassware and balloons for promoting your business.

So a promotional product is not only a brand building tool but a necessity to keep or lure in customers. And customer will only come back to the company when he has faith and trust in the company and that he will not be cheated.